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If you’re a digital product seller trying to grow your business on Shopify, you’re going to love this post. Today, I’m bringing you something that will make collecting email signups way easier and a lot more fun—Flodesk’s new spinner opt-in form! I get it, building a list can be hard, but throw a little gamification into the mix and boom—it makes the process more exciting for your customers.
So let’s dive right in and get your Shopify email sign-up game to the next level. Stick with me, and by the end, you’ll have sleek, on-brand opt-in forms that not only grow your email list but also promote sales right from the start.
Why You Should Focus on Email Sign-Ups
An email list is WAY more than just names and emails. It’s the start of a relationship with customers who are already interested in what you offer. Once you have their email, you can build that trust and actually connect with them. It’s a direct line that’s far more personal than just another ad in their social feed.
If you sell digital products, getting on people’s radar via email is vital. It’s the best way to nurture those relationships both now and long-term. Potential customers become actual buyers. Returning customers turn into loyal fans. And crew, the easiest way I’ve found to increase those valuable email sign-ups? Offering a discount on the first purchase! No-brainer, right? People LOVE discounts—and that discount might be the nudge they need to go from thinking about purchasing to clicking “buy.”
Ready to get more sign-ups on your Shopify store? Let me introduce you to the spinner opt-in form from Flodesk.
Flodesk’s Spinner Opt-In Form: The Solution You Need
Now, if you’re like me, you’ve probably been using tools like Wheelio to capture emails. Maybe you even found yourself manually fumbling with CSV files each week to sync your email list with your email platform (in my case, Flodesk). It’s a time-consuming mess—trust me, I’ve lived it.
That’s why I’m SO pumped about Flodesk’s brand-new spinner opt-in form! It’s an easy—and dare I say, fun—way to encourage people to sign up for your list while also automating those welcome emails. Yep, I’m talking NO more downloading and uploading email lists. 🙌
Let’s break down exactly how to set this up for your Shopify store so you can capture sign-ups instantly and even give your new subscribers an automated coupon code. Here’s how:
Step 1: Create Your Spinner Opt-In Form in Flodesk
First things first, if you haven’t already snagged a Flodesk account, there’s no time like the present! You can grab it with a 30-day free trial (and I’ve got a 50% off link in case you wanna take the plunge after that).
Once you’re signed in to Flodesk:
- Head to the Forms section in the top menu.
- Click the + New Form button.
- There, you’ll find a whole bunch of layout options, including “Popup,” “Inline,” and the one we care about most—Spinner (🎉)!
Step 2: Customize Your Spinner Form
Here’s the fun part. You can customize everything to match your brand vibe—from the layout, fonts, text, even the colors of the spinner itself. Make it feel completely YOU.
Some things to keep in mind:
- Headline: I recommend something like “Spin the Wheel to Win a Discount!” to grab attention.
- Fields: Make sure to ask for their first name and email.
- Rewards: Add your discount codes (e.g., 10%, 20%, 30% off). Spoiler alert: Everyone’s going to be a winner 😉.
Don’t get too fancy though—the simpler it looks, the more likely people are to fill it out. The goal is to get emails, not overwhelm with too many options.
Step 3: Set Your Welcome Emails
Once you’re happy with the look of your form, set it so new subscribers get added to a specific segment in Flodesk (for example, “Shopify Spinner Signups”). This way, you can automate your welcome email sequence. Automatic is magic—it keeps everything running smoothly without extra work on your end.
Want a tip? Make sure to send that first email ASAP after they sign up, otherwise, it might lose impact. Flodesk makes this easy—goodbye CSV headache!
Step 4: Embed It Into Your Shopify Store
Now you’re ready to add that form to your Shopify store:
- Go to Settings in Flodesk and grab your embed code.
- In Shopify, navigate to Sales Channels > Online Store > Themes.
- Click on Customize, then hit those three little dots and go to Edit Code.
- In the theme editor, go to theme.liquid.
- Paste your embed code just before the closing head tag. Hit save, and you’re DONE.
That’s it! Your spinner opt-in form is now live on your store, ready to capture those email addresses and send that signup discount.
What to Do Next: Build an Engaging Welcome Sequence
Getting people to sign up is awesome but what happens next is just as important. There’s no sense in collecting emails if you’re not going to make an effort to connect with those people once they’ve joined your list.
Here’s my 3-step strategy for creating the perfect welcome sequence:
- Send a Warm Welcome: Right off the bat, thank them for joining. Introduce your brand—what do you stand for? Keep it short and sweet but make them feel like part of the fam.
- Offer a Discount or Freebie: Remember how you promised them a discount? Don’t let them forget about it! Put that code front and center and make it easy for them to shop.
- Share Your Story: Tell them WHY you do what you do. People love a good backstory and it helps build trust. Plus, it keeps them from feeling like you’re just another faceless store trying to nab their email.
Don’t forget to space these emails out over a few days. That way, you stay top of mind but not overly pushy.
Keep the Momentum Going
Now that your spinner opt-in form is live and your welcome sequence is set up, you’re well on your way to building a relationship with your audience. But you also want regular follow-ups! Keep sending periodic emails about new products, promotions, or even insights into what you’re working on.
Pro Tip: Use the built-in Flodesk templates to save time. They’re beautifully designed and ridiculously easy to customize. From welcome emails to product launches, they’ve got you covered.
Time to Flip That Email Strategy
So there you have it—a COMPLETE guide to setting up Flodesk’s new spinner opt-in on your Shopify store. This small addition may look like just another form on your site, but trust me, it’s a powerful tool for growing your email list and converting curious visitors into loyal customers. Once you integrate it with your welcome sequence, you’ll see the magic happen!
Ready to get started with Flodesk and supercharge your email marketing? Sign up using my special link below to save 50% on your first year and start building those meaningful customer connections today.
👉 Get Flodesk with 50% Off Today!
Let’s do this, my friend!
