Want to create digital products that actually sell on Etsy? Let me guess, you’ve tried throwing a few designs at the wall, hoping something sticks? It’s not just about being creative, though that’s important too. It’s about knowing what your customers are already searching for.
In this blog post, I’m going to walk you through how to find trending digital products. That way, you’re not just guessing. You’re actually making products people want to buy. Stick with me, and by the end, you’ll know exactly how to spot trends and validate your product ideas before you even create them.
Stop Guessing, Start Selling: The Power of Trend Research for Etsy Success
If you’ve ever felt stuck on what to sell on Etsy, or wondered why some products sell like hotcakes while others gather dust, the secret is trend research. Here’s why it matters:
- Increased Visibility: Etsy loves showing shoppers what they’re already searching for. If your product taps into a trend, it’s way more likely to get found. When buyers type something into the search bar, Etsy pushes the most relevant and in-demand listings to the top.
- Example: When someone searches for “baby shower invitations,” Etsy shows popular options first.
- Attract More Buyers: People are naturally drawn to what’s popular. If your product aligns with a trend, it feels fresh and exciting, which means more clicks and more sales for you.
- Niche Down Effectively: Trends help you create specialised products that stand out from the crowd.
- Example: Instead of generic baby shower invitations, offer “boho baby shower invitations” if that style is trending.
- Gain a Competitive Edge: Trend research takes out the guesswork. It lets you make smarter decisions so you’re not wasting time creating products no one’s looking for.
A mistake I see a lot of new Etsy sellers make is guessing what might sell. Instead, you should be researching what’s already in demand. Trend research takes out the guesswork.
My Step-by-Step Method for Finding Trending Digital Products
Before you even start designing, you need to know what’s actually trending. Creating something just because you like it is fun, but it doesn’t always mean it’s going to sell. Let’s break this down into two easy steps:
- Finding trending design styles
- Discovering bestselling products in your niche
To make this really actionable, I’m going to use baby shower invitation templates as our example today. That way, it’s easy for you to follow along.
Pinterest Power: Spotting Design Trends
Pinterest is an amazing tool for seeing what’s hot right now. Think of it as a search engine for what’s trending in design.
- Action: Type your niche into the Pinterest search bar.
- Observe:
- Are pastels or bright colours popular?
- Are water colour florals in style?
- Are cute animal illustrations common?
Take note of what keeps popping up.
Etsy Insights: Validating Trends
Next, check Etsy’s search results for your niche.
- Action: Type your niche into the Etsy search bar.
- Look at the first few pages of results.
- Do you see repeating styles and themes?
- If so, they’re likely selling well.
TikTok Time: Social Media Signals
Give TikTok a burl. Use relevant hashtags to find trending styles.
- Action: Search for hashtags like #babyshowerinvitation or #babyshowertrends.
If popular creators are using specific styles, they’re likely in demand.
Pro Tip: When you see the same trends popping up across Pinterest, Etsy, and TikTok, that’s a strong sign you’ve found a winner.
Deep Dive: Trend Research in Action (Baby Shower Invitations Example)
Right, let’s put this into action. I’ll show you how I do trend research for baby shower invitations.
Pinterest Trend Spotting (In-Depth):
Start with broad keywords like “baby shower invitations.” Focus on design styles, colours, fonts, and elements. Here are a few design trends I’m seeing:
- Bows
- Muted pinks with bright red accents
- Whimsical, spring-like themes
- Scandinavian-inspired designs
- Watercolour styles with gingham patterns
Save trending designs to a private Pinterest board for inspiration. Name it something like “Baby Shower Invitation Inspo.” Use these pins as inspiration for your designs.
Etsy Trend Exploration (In-Depth):
Use keywords like “baby shower invitation template.” Analyse design styles displayed in Etsy’s search results. I’m seeing:
- Watercolour effects
- Safari animal clip art
- Ribbon borders with bold colours
- Trending fonts
- Gingham patterns
Also, note popular tags like “bestseller” or “popular now.”
Cross-reference trends found on Pinterest with those on Etsy to double-check your findings.
Supercharge Your Research: Using EverBee’s New Trend Spotting Tool
Now, let’s take things up a notch with EverBee’s new trend spotting feature.
Why EverBee?
This tool gives you in-depth product trend data.
How to Use the Tool:
- Make sure the EverBee extension is installed in your browser. You can install the EverBee extension if you don’t have it yet.
- Search for your keyword (“baby shower invitation template”) in Etsy.
- Go to Product Analytics in EverBee.
- Sort by monthly revenue to see top-selling products.
- Analyse listings with sufficient sales history (several months or more).
Understanding Trend Data:
The tool provides trending sales data and revenue for each product. Use the time frame filter to view data for the past 24 months or “all time.” Analyse the graph to identify sales spikes and dips.
For example, sales may spike in June, April, and May based on historical data. Also, pay attention to the growth rate (positive or negative).
Combine design trend research with product trend research for informed decisions.
Actionable Insights:
Create products now to prepare for upcoming sales peaks. For instance, you might start creating product now in preparation for births in April, May, and June. The tool is product-specific, not just design-specific.
From Research to Results: Confidently Create Products That Sell
So, there you have it. Trend research involves spotting design trends and validating demand using tools like EverBee. By following this method, you can create products that people are actively searching for. Forget about guessing and hoping. Start making data-driven decisions.
Stay Tuned: More Etsy Success Tips
Trend research is how you can find your niche. If you want to give it a try you can sign up for a free EverBee account to start spotting trends.
